The digital era demands enterprise-wide transformation and capability to serve rapidly changing business needs - this means that continuous improvement is no longer just a corporate objective, it has become imperative to excel. While the industry lives through digital evolution and agile adoption, surpassing benchmark measures with a vast customer base, dynamic requirements and divergent teams have become a challenge. Therefore, we adopted a pragmatic data-driven approach integrating Agile-PDCA with a focus on People, Process and Technology. This presentation focuses on the challenges faced in driving improvements in an Agile environment and adopted approaches which led to improved ROI and customer satisfaction.